Defining and Leveraging the Metrics of Success in Publication Planning
October 13, 2009
1:30 p.m. ET
90 minutes
Part 2 of a 3-part series: Publication Planning Master Class: Ethics, Metrics, and Collaboration
It is very difficult to measure the success rate of a publication planning department in a meaningful way...
- Do you count the number of publications produced and how quickly they were completed?
- Measure the acceptance rate at first target journal?
- Adhere to a plan?
- Or can you measure compliance with current guidelines?
Doing the right thing is important to a department’s success!
Though difficult to do, defining the metrics of success, and then using them to evaluate the effectiveness of your publication planning department’s activities, is absolutely necessary. How else will you know where to improve your processes? From the black-and-white number crunching, to more subjective evaluations, this panel of publication planners discusses varying systems of measurement and how these metrics can be used to improve the performance of your publication planning team.
Panelists:
Debra L. Stamper, PhD, Manager of Scientific and Medical Communications,
ORGANOGENESIS
Wen Yu, M.D., Director, Medical Affairs,
MANNKIND CORPORATION
Moderator:
Maureen F. Garrity, PharmD, Director, Publications,
ASTELLAS PHARMA GLOBAL DEVELOPMENT
Register Today!
Individual Registration - $395
Any subsequent registrations will receive a 15% discount.
*Group Registration Options - $1,995
Access for 45 or fewer attendees from the same company. For group registrations of 45 or more, please contact Kathie Eberhard at 704-341-2439 or keberhard@frallc.com.
*Please note when registering delegates under Group Registrations you must submit an advance list of attendees from your organization including email address and name.
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