About Us

Since 2005, Healthcare Education Associates has provided the healthcare industry with crucial educational and networking opportunities covering issues and topics that are often news to even the news media! With the HEA partners’ 65+ years of combined conference experience, our seamless operational processes and the extensive, original research that goes into each topic, HEA has established itself as the leading provider of substantive, topical information for C-suite healthcare executives.

But HEA goes beyond just conferences; we’ve established RISE, the Resource Initiative and Society for Education, an organization dedicated to ongoing outreach and education for health plans and providers. RISE offers complimentary webinars, white papers, a newsletter, peer user groups, and ongoing updates for plans and providers seeking the cutting-edge of healthcare information. For more information on RISE go to www.risehealth.org

Our Annual Events Include:

  • The RISE Nashville Summit and RISE California Summit
  • The Health Insurance Exchanges Summit
  • Product Design, Pricing & Risk Adjustment on the Health Insurance Exchanges
  • Long-term Care Management for Dual Eligible Beneficiaries
  • The Medicare Marketing and Sales Summit
  • Mastering the CMS Audit Process
  • The Risk Adjustment Forum for Health Plans
  • The Star Ratings Leadership Summit and the Star Ratings Master Class
  • Medicare Advantage Member Accounting & Reconciliation Summit
  • The HEDIS & Quality Improvement Summit

New and Emerging Topic Areas Include:

  • The RISE Academy 101: Cornerstones of Risk Adjustment
  • The RISE Academy Risk Adjustment Master Class
  • Compliance on the Health Insurance Exchanges
  • Bundled Payments
  • FDR Oversight

Partner with Us!

Are you looking to reach a niche audience? For highly targeted marketing aimed at key decision-makers, an HEA conference is an ideal opportunity. Often including a speaking role on the conference program, an exhibit booth and many other benefits, sponsorship enables you to shine in a crowded and competitive marketplace. To learn more, go to our sponsorship page.

“Very informative, very well organized, a friendly, welcoming environment. Nice venue, interesting presentations.”

Carlos Delossantos, HHH Continuum of Care

“The information is always very up-to-date and gives plans a whole picture view of our business.”

Megan Lombardi, BCBS of Western New York

The Partners

Lori Medlen

President and CEO

In her role as President and CEO of Financial Research Associates and its affiliate Healthcare Education Associates, Lori is primarily responsible for topic development and educational content of conferences and other related educational materials. She manages the conference production team based in California and also serves as a board member of RISE, the Resource Initiative & Society for Education, which is an educational resource for the Medicare Advantage and healthcare communities.

Lori graduated from the Haas School of Business at the University of California Berkeley, and has more than 20 years’ conference management experience.

Laura Garza

Senior Vice President

Laura Garza, Senior Vice President, Financial Research Associates and Healthcare Education Associates, brings more than sixteen years of conference experience to the organization. Laura specializes in organizing large-scale events for institutional investors, financial advisors, consultants, and alternative investment managers. She has also been instrumental in developing innovative Medicare/Medicaid conferences for Healthcare Education Associates and RISE (Resource Initiative & Society for Education). Laura’s extensive industry contacts and relentless work ethic have helped her become one of the company’s most valuable conference organizers. Laura attended St. Xavier University and has a B. A. in Business.

Ellen Wofford

Chief Operating Officer

As Chief Operating Officer, Ellen Wofford is responsible for the operational leadership of FRA and all its entities. She is dedicated to constantly improving the systems which create and deliver FRA’s products and services. Based in the North Carolina office she manages the registration, sales, telesales, speaker coordination, meeting planning, human resources, IT and website teams. She has over 17 years tenure in the conference industry.

Ellen holds a M.A. in International Business from St. Mary’s University of Minnesota.

Work with the FRA Team!

Here’s Who We Want to Hire


Patient-Friendly Access and Revenue Cycle Solutions for Healthcare Providers/the 2016 Payer Contracting Boot Camp for Healthcare Providers

June 22-24, 2016 – Baltimore, MD

Two revenue-enhancing conferences, one location!


Medicare Secondary Payer Master Class West Coast

June 23-24, 2016 – San Diego, CA

Designed to address all of your policy and technical questions for MSP compliance, this event prepares all stakeholders for continuing changes and challenges.


The RISE Quality Leadership Summit

June 27-28, 2016 – Scottsdale, AZ

Three events under one roof designed to move the needle on STAR RATINGS, HEDIS and CAHPS & HOS


Evidence-based Care Leadership Congress

June 27-28, 2016 – Atlanta, GA

Best-in-class Strategies to reduce variations, improve quality, and coordinate care


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